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- Too Faced the Bronzed and the Beautiful Bronzing Palette
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- HCT’s airtight packaging takes flight for Smashbox Cosmetics
- PET-Power Switzerland moves into health and lifestyle
- Premium, straight-edge aluminum screw caps
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- Unit-dose containers from Lameplast
- Recyclable jars
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- Collezione Indy. Love at first sight
- New translucent flip-top sports cap
- Haircare solutions
HCT’s airtight packaging takes flight for Smashbox Cosmetics
HCT Packaging has created one of this year’s most innovative and exciting designs as part of their expanding portfolio of standard packaging.
The sleek, pocket friendly pack is available with a single, duo and trio airtight refill and has most recently been selected by Smashbox for the brand’s Waterproof Shadow Liner Collection.
The fully waterproof, crease-proof and ultra creamy liner is suitable for all-day wear. The duo (available in 4 varying shades) and the trio (available in 2 varying shades) are housed in a portable mirrored compact perfect for home application or touch ups on the go.
The cleverly designed airtight engine keeps makeup fresh by keeping air out and sealing moisture in, highlighting the increasing trend for versatile long wear products whose performance relies on a high level of volatile ingredients within their formulations.
HCT designers also added a useful detail to the packs: by creating hollow bases in both the small and large compacts, colour can be cleverly revealed at point of sale creating a look that is both trendy and practical.
The Smashbox airtight duo is fashioned from ABS and the base from SAN ABS, whilst the internal airtight element is natural PP. The cover features one pass white silk-screened Smashbox logo and a clear UV lacquer for added durability.
The airtight trio was recently launched as part of the Smashbox Summer 09 Untamed Collection containing a complementary palette of metallic crème eye shadows in two variants.